6 Best Kept Secret Black Friday 2020 Deals in the UK

Looking for the best Black Friday 2020 deals in the UK? Here’s a list of the best independent and small businesses you probably didn’t know were participating in Black Friday 2020 this year.

Despite the craziness that’s unfolded this year, nothing is going to stop the biggest shopping event of the year; Black Friday 2020.

Originally starting in America, this annual event has completely altered consumerism – especially for the big corporations like Amazon, Apple, John Lewis and Argos.

However, we’re not here to talk about them. This list is a celebration of the hidden gems; the Black Friday 2020 UK deals you probably didn’t know existed.

From UK Black Friday beauty deals to Black Friday jewellery sales, we’ve included six businesses who are offering a tidy saving on must-have gentleman essentials.

When is Black Friday 2020 in the UK?

Black Friday 2020 falls on Friday 27th November in the UK. The event will typically run over the weekend until Cyber Monday on 30th November.

However, with COVID-19 intensifying the fight for sales this year, don’t be surprised to see some retailers running Black Friday deals throughout the whole of November.

The best secret UK Black Friday 2020 sales

Black Friday 2020 UK deal #1


If you’re on the hunt for men’s Black Friday beauty deals in the UK, then look no further. Clarins first burst onto the scene in Paris on 15th March 1954, when Jacques Courtin-Clarins opened his first Clarins Institute.

He believed that wellbeing and happiness were inextricably linked to beauty – which was a bold and daring vision at the time.

Since then, Clarins has established a wide range of women’s beauty and makeup products. However, one thing a lot of gentlemen don’t know is that Clarins actually offer men’s beauty products too, including cleansers, age control serums, body care sprays and shaving oils.

It might be niche, but if you take pride in your appearance, this could be the place to go this Black Friday 2020.

Black Friday 2020 UK deal #2


Black Friday 2020 men's cycling

If you love racking up the miles on your bike, Wiggle is the perfect place to look on Black Friday 2020. This bike retailer started as a small independent shop called ‘Butler Cycles’, based in Portsmouth.

Since then, the founder, Mitch Dall, has established Wiggle as one of the leading bike and triathlon specialists in the UK. With a dedicated landing page already set up, expect some fantastic Black Friday 2020 sales on bikes, helmets, tyres, tech, running gear and swimming wetsuits.

Black Friday 2020 UK deal #3

Lands’ End

The Black Friday clothes sales at Lands’ End is set to be a cracker this year.  You’ll find classic men’s clothing, stylish women’s clothing, fun kids’ clothes and beautiful Christmas gifts.

Originally hailing from America, Lands’ End has continued to expand its operations into Europe. While they’re not technically a small business anymore, they’ve made our Black Friday 2020 UK list because of their commitment to sustainability. With a broad range of recycling and waste management initiatives, plus 94% of their generated waste re-used, you’ll be purchasing from a company who cares about their carbon footprint.

Black Friday 2020 UK deal #4

Murdock London

Black Friday 2020 Deals Men's Grooming

Back to our nation’s capital to discuss Murdock London. They’re masters of grooming and the expert barbers for modern, style-conscious men.

However, if you don’t fancy travelling to London for a haircut, you can always look out for their price cuts on their premium grooming products this Black Friday. In particular, their Sea Salt Volume Mousse, which is currently being offered for an introductory price. Keep your eyes peeled for further Black Friday grooming deals over the coming weeks.

Black Friday 2020 UK deal #5


Deriving from Copenhagen, Nordgreen has been developing a stunning collection of watches for men and women since 2017. (Some of which have garnered awards!)

These designer timepieces are stylish and affordable, thanks to their early free strap Black Friday 2020 deal. Check them out, you won’t be disappointed.

Black Friday 2020 UK deal #6

Percy Stride

Black Friday 2020 UK Deals Men's Dress Shoes

Handcrafted in Northampton, UK, you can expect a generous discount off our quality Goodyear welted men’s Oxford shoes this Black Friday.

And to sweeten the deal, you’ll also receive free UK delivery. To hear about our Black Friday 2020 offers first, make sure you subscribe to our newsletter below.