The story of Percy Stride is simple. English handmade quality men's shoes.
I launched Percy Stride in 2017, 3 years after graduating from DeMontfort University Footwear Design Degree. I wanted to create a English shoe brand that was 100% designed and made within the UK, with a foundation of traditional Goodyear Welted construction dating back decades and a friendly personal service Percy Stride was born. It was essential to me to build a brand based on personal client - designer connection and trust. Percy Stride isn't just a conventional shoe brand and I wanted to move away from the negative affects of technology and create a lasting relationship and rapport with my clients. Our English handmade men's shoes are made to last, so I feel all relationships should be built on the same quality.
"The bitterness of poor quality, remains long after the sweetness of low price is forgotton."
After a 3 year footwear design degree at De Montfort University Leicester, I decided there wasn't a singular area of the course which I preferred and therefore decided to put all the skills I had learnt over 3 years to good use, by starting my own footwear company based on the designs, quality and values I most looked for.
There were only 2 main criteria I wanted to incorporate. English manufacture and unique design aesthetic. Taking an active role in the business I attend every show and meet every client I am able to. After all first hand feedback is always the most valuable.
Many clients have inspired my designs and their comments have lead Percy Stride to become a notable Northampton Brand.
Why Men's Footwear?
I often get asked why I decided to create a Men's footwear brand and the simple answer being "Men shop differently". Sick of seeing walls of Black and Brown brogues in any high street shop, I wanted to create footwear which appealed to more dramatic and courageous shoppers while still having the foundation of fantastically constructed, English handmade manufacture.
With experience within bio-mechanics and chiropractic wellness, I wanted to make sure the shoes were both beautiful looking as well as comfortable and beneficial to the wearer, looking after and educating clients on overall foot health as well as fashion.
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